Read the full story by Valeria Cemu

Since 2021, the alliance known as The Hacker Project between Balenciaga and Gucci has challenged traditional luxury codes, questioning authorship, imitation, and brand identity. This year, a new collaboration reignited the conversation: Adidas x Gucci, merging luxury and streetwear and reaffirming that issues such as branding, appropriation, and counterfeiting are no longer peripheral trends but central topics within contemporary fashion discourse.

Yet long before Demna Gvasalia or Alessandro Michele, there was Miguel Adrover. Read the full story by Valeria Cemu